sustainability

It starts with a wave.

A wave that brings plastic from every corner of the world – and washes it ashore along Sweden’s west coast. But that’s not where it ends. Because that’s where we stand – Bright Equipment and CleanSea – united by a shared purpose: to protect the ocean.

We’re a young brand, constantly working to take more responsibility for our impact. And we do that by taking action. Since January 2023, we’ve been collaborating with CleanSea – an organization that received the Änglamark Prize in the fall of 2022 for its important work in removing plastic from the ocean. Every year, around 800 tonnes of plastic waste wash up along Sweden’s west coast. If left behind, it harms marine life directly – and eventually harms us, as it breaks down into microplastics that end up in our food.

Today, more than 2% of our revenue goes directly to supporting CleanSea’s mission to remove ocean plastic. Thanks to this partnership, we’ve already helped remove tonnes of plastic from the Swedish coast. Every day, we work together with CleanSea – and you can be part of that effort too. When you buy clothing from Bright Equipment, you’re helping protect wildlife, the food we eat, and our shared future.

But this is only the beginning. We believe – and hope – that our efforts together with you can grow into something even bigger. A movement. A change.

This is the most concrete way we know to take responsibility for the footprint our business leaves on the planet.

We use materials from well-known suppliers like YKK® and Primaloft® – both deeply committed to sustainability. We also follow the RDS standard for down. When it comes to shipping, we prioritize rail and sea transport wherever possible. We will continue working to improve the administrative aspects of our sustainability efforts – because they matter. But maybe they’re not the most important part.

For us, it’s about taking real responsibility – here and now – and doing our part. That’s what we believe we’re doing. Kilo by kilo.